About Jeevan Rekha Foods
THE HISTORY
Jeevan Rekha is a brand of AB Udyog Pvt. Ltd. Ab Udyog Private Limited was founded in February 2019, guided by our philosophy of Purity. Health. Happiness.
While we may be young in incorporation, we bring over 40 years of industry experience through our team’s extensive involvement in the ‘Rice Bran’ sector.
We are driven by a strong commitment to continuous learning, process development, and national contribution through indigenous production that enhances the wellbeing of our customers and communities.
Our state-of-the-art manufacturing unit is located in the Burdwan district of West Bengal, equipped with:
- 300 TPD Solvent Extraction Plant
- 150 TPD Physical Refinery
The Legacy in the
Rice Bran Industry
Our deep-rooted experience in the rice bran value chain has enabled us to become one of the most reliable suppliers of rice bran and its derivatives in India. We supply to solvent extraction units nationwide and have built long-term relationships based on trust, quality, and our commitment to
‘Purity. Health. Happiness.’
The Philosophy:
When we strip away the artificial and embrace what’s genuine, our lives transform. A pure existence—free from toxins, harmful habits, and negative influences—creates the foundation for true health.
Health is more than the absence of illness. It is vitality flowing through every cell, every thought, every moment. It is the energy to pursue what matters. It is resilience for the challenges that life throws at you.
This vibrant health naturally gives one ‘happiness’. Not the fleeting kind that comes from external circumstances, but a deeper contentment that radiates from within.
The pure-hearted person moves through the world with openness. The healthy individual engages life with enthusiasm. The happy soul spreads joy without even trying.
Purity. Health. Happiness. Each flows into the next in a beautiful, unbroken circle.
The Trust-by the Foods and Snacks Industry
We are proud to be one of the major suppliers of rice bran oil to the snack and namkeen industries across India. As a healthy and indigenous alternative to palm oil, rice bran oil is fast becoming the preferred choice for all food manufacturers who value both quality and their customers’ happiness.
Each unit of Jeevan Rekha rice bran oil is hygienically packed, tamper-proof sealed, and clearly labeled to ensure transparency, safety, and quality that contributes to the vitality of every household it reaches.
The Commitment
We support the vision of Atmanirbhar Bharat and the Make-in-India initiative. At Ab Udyog, we believe in fully utilizing local resources before considering imported alternatives. We use the same rice bran oil in-house that we deliver to our customers, ensuring authenticity and quality at every step—a genuine approach that creates happiness for all stakeholders.