Our Heritage.Our Standard.Our Promise.
AB Udyog Pvt. Ltd. combines generations of agricultural trust with state-of-the-art refining. Discover our journey of pure purpose in Burdwan, West Bengal.
Where We
Come From
Jeevan Rekha is a brand of AB Udyog Pvt. Ltd., incorporated in February 2019, guided by our philosophy of Purity, Health, and Happiness. While young in incorporation, we bring over 40 years of deep industry experience through our team's extensive involvement in the Rice Bran sector across India.
Our founding team spent 40+ years supplying rice bran and its derivatives to solvent extraction units nationwide, building an unmatched understanding of the industry's entire value chain.
Guided by Purity. Health. Happiness., we incorporated AB Udyog Pvt. Ltd. with a vision to bring world-class edible oils to Indian households under a brand they could trust completely.
The Jeevan Rekha brand launched with our flagship Rice Bran Oil and Kacchi Ghani Mustard Oil, taking our expertise directly to consumers through transparent, quality-first packaging and distribution.
Today Jeevan Rekha is one of the most trusted rice bran oil suppliers to the snack and namkeen industry, with distribution spanning multiple states and a growing family of products.
Burdwan Processing Facility
Burdwan, West BengalOur flagship facility houses two world-class refining and extraction units operating under strict quality controls to deliver pure, premium edible oils.
Industrial & Wholesale Supply
Pan-India Supply NetworkWe supply bulk edible oils and rice bran derivatives to snack manufacturers, food processing plants, and industrial buyers across the country, supported by efficient logistics.
A Trusted Name in
the Rice Bran Industry
Our deep-rooted experience in the rice bran value chain has enabled us to become one of the most reliable suppliers of rice bran and its derivatives in India. We supply to solvent extraction units nationwide and have built long-term relationships based on trust, quality, and our commitment to Purity. Health. Happiness.
We are proud to be one of the major suppliers of rice bran oil to the snack and namkeen industries across India. As a healthy and indigenous alternative to palm oil, rice bran oil is fast becoming the preferred choice for all food manufacturers who value quality and their customers' wellbeing.
Each unit of Jeevan Rekha oil is hygienically packed, tamper-proof sealed, and clearly labelled for full transparency, safety, and quality assurance.
How We Deliver on
Our Promise to India
We strive to bring pure, healthy happiness to your kitchen without a high price—because quality should be accessible to all, enriching every meal with state-of-the-art technology without any compromise for West Bengal and beyond.
Atmanirbhar Sourcing
We prioritize sourcing raw materials from local Indian farmers and suppliers, supporting regional agricultural communities and contributing to domestic self-sufficiency.
In-House Quality Control
We use the same edible oils in our own kitchens that we package for our customers. This direct quality assurance ensures every batch meets our strict standards of purity.
Community & Farmer Welfare
We work closely with local farming communities in West Bengal, helping sustain reliable agricultural practices and providing fair value for their harvests.
Transparent, Safe Packaging
Our packaging process uses tamper-proof seals and clear labeling. Every bottle and container traces back to our Burdwan plant for full safety assurance.
Let's Build Something
Together
Whether you're a household, retailer, distributor, or food manufacturer, we'd love to hear from you. Reach out to discuss partnerships, bulk orders, or just to learn more about our oils.